About Us

About

The Baobab Tree

A true symbol of African nature and culture, who grows tall and wide and can live for more than a thousand years. People and animals alike use all parts of the tree for food, medicine, clothes and as a source of water during droughts. Because of its unique features and its many uses, people have told stories and myths since ancient times.As owners with extensive experience working and living in Africa, we have chosen the name of this tree to reflect on the uniqueness of our coffee experience: people gather around our coffee, let it be a part of our life stories.

Our Story

George Strunden, founder of Baobab Kaffee, is an agricultural engineer who lived and worked for more than 30 years in Africa. During this time, George worked with coffee farmers, improving cultivation practices and marketing of their crops. Throughout his career George linked socio-economic development with environmental conservation. He founded and led one of Africa’s first community conservation projects — TACARE — in collaboration with Jane Goodall near Gombe National Park in Tanzania, the home of wild chimpanzees.

The TACARE initiative tackled deforestation while empowering local communities, blending environmental conservation with socio-economic development. By earning the trust of local villagers, George and his team developed tailored action plans that addressed each community’s unique needs, proving that lasting change comes from within.

This hands-on experience shaped George’s belief in the powerful link between sustainable agriculture, environmental health, and community development — a philosophy that now fuels Baobab Kaffee’s commitment to ethically sourced, sustainably grown coffee.

Our coffee isn’t just about great flavor — it’s about supporting the people and ecosystems behind every bean.

We believe in sustainable, artisanal roasting

Creating bold, authentic flavors you won’t forget. While respecting the land, the farmers, and the bean to deliver coffee with integrity.

Energy-Efficient Electric Roasters

We use a modern electric coffee roaster that consumes no fossil fuels while still ensuring optimal roasting quality.

Support to coffee farmers and their communities

Our partners and we are supporting coffee farmers and their communities through fair trading practices and social projects.

Environmental Sustainability

We chose coffee beans that are produced by sustainable farming practices, like shade grown or organic farming. We support projects in coffee growing areas that contribute to the preservation of natural areas and biodiversity.

Small Batches

Roasted in limited quantities for greater precision and control, allowing each bean’s profile to shine.

Flavour-First Approach

The goal is to highlight the natural flavours, aromas, and nuances specific to each origin or variety.

Rooted in Community

Rooted in our neighborhood, inspired by the world. We bring people together over coffee by creating an inviting space.

Artisanal Roasting

What Is Artisanal Coffee Roasting?

Artisanal coffee roasting is a hands-on craft that celebrates quality, flavor, and individuality. Unlike large-scale commercial roasting, which prioritizes volume and consistency, artisan roasters work in small batches with meticulous attention to detail — coaxing out the unique character of each bean.

Artisanal Roasting

Hands-On Process

Temperature, airflow, and roast time are carefully monitored by skilled roasters, often using their senses as much as their tools.

Custom Roast Profiles

Each coffee is treated individually, with roast curves designed to bring out its best attributes — whether that’s juicy acidity, deep chocolate notes, or floral complexity.

Specialty-Grade Beans

Artisan roasting often focuses on specialty coffees — high-scoring beans sourced for their exceptional quality and traceability.